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Marketing & Advisory for E-Learning and Online Courses
For over a decade, I have been at the forefront of new venture development and marketing operations, empowering e-learning platforms and online course providers to make confident, data-driven decisions that drive bottom-line results. My extensive experience spans a diverse range of e-learning businesses, from global educational platforms to niche online course creators, all benefiting from my bespoke, purpose-driven approach.
I dive deep into market analysis, competitive landscape, and learner behavior to craft strategies that are not only innovative but also practical and results-oriented. Whether you need to refine your existing strategy or build one from scratch, I provide the insights and direction necessary to achieve your educational goals.
Strategy
- Digital Marketing Strategy
- Crafting comprehensive digital marketing plans to boost online presence and enrollment for e-learning platforms.
- Course Development Strategy
- Developing targeted strategies for creating and launching high-quality, in-demand courses.
- SEO Strategy
- Designing SEO tactics to improve search engine rankings and organic traffic for your e-learning platform.
- Growth Strategy
- Creating tailored growth strategies to scale your e-learning business and achieve long-term success.
Consulting
- Student Acquisition
- Providing holistic and bespoke solutions to build brand awareness, generate leads, and convert prospects into students.
- Outreach + Outbound
- Deploying multi-channel approaches for identifying, engaging, and converting potential students.
- Influencer Management
- Managing influencer campaigns to optimize brand partnerships and achieve enrollment goals.
- Email Marketing
- Creating and distributing effective email campaigns, from newsletters to automated workflows, to engage and retain students.
Creative
- Brand Design
- Developing strong brand identities that resonate with learners and create lasting impressions.
- Course Content Creation
- Producing engaging and educational content that aligns with strategic learning objectives and appeals to your target audience.
- Brand Voice + Copywriting
- Crafting content strategies and copy that nail tone, style, and effectively communicate your educational value proposition.
- Websites + Funnels
- Designing and refining web presences to deliver user-friendly and professional e-learning websites.
Marketing
- Paid Media
- Building and managing scalable paid search and social campaigns focused on driving enrollments and engagement.
- Social Media Management
- Handling all aspects of social media, from content creation to paid media strategies, to enhance your online presence.
- SEO Execution
- Implementing SEO strategies to deliver transformational organic search results for your e-learning platform.
- Email Marketing
- Covering strategy, creative, and distribution for impactful email campaigns targeted at prospective and current students.
Operations
- Platform Operations
- Streamlining operational processes to enhance efficiency and effectiveness within your e-learning platform.
- Student Support & Services
- Ensuring exceptional student service delivery to maintain high levels of student satisfaction and retention.
- Team Development & Management
- Building and optimising teams for better performance, collaboration, and digital transformation within your e-learning business.